OUR STORY
WE BUILT THIS AGENCY
BECAUSE WE WERE TIRED
OF SEEING WELLNESS
FOUNDERS SUFFER.
Not from their work—from their marketing.
The Beginning
IT STARTED WITH A SIMPLE OBSERVATION
In 2014, Emilia Lujan was working at a PR agency in New York, serving clients like Dunkin' Donuts and other major consumer brands.
She was good at her job. The campaigns were successful. The clients were happy.
But something felt wrong.
Every day, she was using her skills to promote products she didn't believe in—products that, if anything, moved people further from wellness, not closer to it.
She would sit in meetings, listening to strategies designed to exploit consumer psychology, and think: "What if I used these skills for something that actually matters?"
The Pivot
FROM CONSUMERISM TO CONSCIOUSNESS
Emilia had always been passionate about wellness. She had spent years studying nutrition, meditation, and holistic health. She believed deeply in the power of wellness practices to transform lives.
So she made a decision: she would leave the corporate world and build something different.
Not just another marketing agency.
An agency that would only serve brands aligned with her values. Brands that were genuinely helping people live healthier, more fulfilled lives.
In 2015, MindfulBody Productions was born.
The Early Years
LEARNING BY DOING
The first few years were humbling.
Emilia took on any wellness client she could find—yoga studios, nutritionists, health coaches, functional medicine practitioners.
She made mistakes. Lots of them.
She tried tactics that didn't work. She worked with clients who weren't the right fit. She undercharged and over-delivered.
But with every project, she learned.
She learned what worked in the wellness space—and what didn't. She learned how to speak to wellness audiences without being salesy. She learned how to build trust in an industry where trust is everything.
And slowly, a pattern emerged.
The Breakthrough
THE ECOSYSTEM INSIGHT
Around 2018, Emilia noticed something.
The wellness brands that were thriving weren't doing more marketing. They were doing different marketing.
They weren't chasing tactics—posting more, running more ads, trying every new platform.
They had built systems.
Systems where every piece worked together:
- →Clear positioning that attracted the right people
- →A website that converted visitors into leads
- →Content that built authority and trust
- →Ads that amplified what was already working
- →Email sequences that nurtured relationships
- →Community systems that turned clients into advocates
These weren't disconnected tactics. They were an ecosystem. And when all the pieces worked together, the results compounded.
This became the foundation of what we now call the LegacyBrand Ecosystem™.
Foundation
LegacyBrand
Ecosystem™
Today
200+ BRANDS AND COUNTING
Ten years later, MindfulBody Productions has grown into a team of wellness-native marketers, strategists, and creators.
We've served over 200 wellness brands—from solopreneur health coaches to $20M+ supplement companies.
We've helped our clients:
- ✓Generate millions in revenue
- ✓Build communities of thousands
- ✓Become recognized authorities in their niches
- ✓Scale without sacrificing their values
But our mission hasn't changed.
We still only serve wellness brands.
We still believe in marketing that builds trust, not exploits it.
We still measure success by the impact our clients make—not just the revenue they generate.
And we're still learning, evolving, and getting better every day.
WANT TO MEET THE TEAM?
The people behind the work are just as important as the work itself.